Fast Food Industry of Pakistan - 8883 Words

CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments where customers are served at walkup or drive away ordering counters for either on or off premises consumption. However, most good restaurant serves food at tables to their customers for on-premises consumption. Many of the restaurant†¦show more content†¦Demand for convenience has driven expenditures where people want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast foo d providers are coming up with new ways to market their products that save time for consumers. Consumers want to combine meal-time with time engaged in other activities, such as shopping, work, or travel, therefore allocating less time for food, hence the growing need for fast food. 1.3 Restaurant project: Demand for convenience has driven expenditures where people want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, I would like to establish a single unit, medium size restaurant serving healthy food with friendly service, and the recommended area for the proposed business setup will be in a densely populated high income area that is Boat Basin, Clifton, Karachi. a) Name of the restaurant: The name decided for the business enterprise is â€Å"Dine-Inn† which is distinctive and attractive, and also easy to remember. b) Mission Statement: â€Å"Dine-Inn† is committed to good food, good health and toShow MoreRelatedResearch Proposal for Fast Food Consumption1143 Words   |  5 PagesRaffay Usman 4. Nausherwan Khan Proposed Research Topic: A statistical analysis of fast food consumption and trends in Pakistan. Purposes: In Pakistan, the fast food trend has entered mainstream. It has taken its roots from the American culture of fast food. Many multinational eateries like McDonald, Pizza Hut, KFC, Dunkin Donuts and Hardees have opened many branches all across Pakistan. These US fast food chains have tailored their menu to local tastes. An example of the same is Pizza Hut.Read MoreKfc, A Spot Light And Taste Of Food Restaurants Essay1615 Words   |  7 PagesFast food is generally food or a meal which is pre-prepared, or which can be quickly cookedwhen you order it. You can buy fast food almost anywhere. Although fast food trend is quite newin Pakistan yet it is growing very fast, this indicate that such type of fast food restaurant have avery bright future in Pakistan .The two major fast food restaurants that have their outlets in thewhole world, are giving tough competition to each other in Pakistan. Our research is based onthe hypothesis that whyRead MoreMc Donalds and the 4 Ps1407 Words   |  6 PagesAbstract In the paper there will be a discussion about a fortune 500 company that is in the service industry. The company that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countriesRead MoreEating Environments Contribute to Obesity1692 Words   |  7 PagesFood and eating environments contribute to the increase in cases of not only obesity also chronic diseases.Its a basic necessity of a child in their growing age to have a nutritious and healthy deit because of its delicious taste. However as it has been witness eating habits have shifted alaramingly over the last couple of decades. Fast foods such as burgers, pizzas,subways and many more are now commonl y consumed foods in almost every household all over Pakistan now. Such foods originated in theRead MoreThe Role Played by Women in Generating More Revenue in the Future1705 Words   |  7 Pagespotential of female buyers lies on six main industries where companies could get more revenue by targeting females. In four industries females are most likely to spend more in Food, Fitness, Beauty and Apparel and rest of two industries are Financial Services and Health Care where women are not satisfied. Companies are belonged to these six industries have got big opportunity to generate huge revenues by capturing the interest of working women. Food Industry Food is representing one of the largest opportunitiesRead MoreTrend of People Towards Fast Food Consumption2014 Words   |  9 PagesBUSINESS OPPURTUNITY IN FAST FOOD INDUSTRY IN LAHORE Hamza Shahid Department of management sciences Institute of management sciences (Pak-AIMS) Lahore, Pakistan goodmenheaven@gmail.com Abstract- The study has been to find out the business opportunity in fast food industry and the factors associated with its expansion at such a rapid face. The study has revealed such valuable factors associated with the fast food consumption and fast food business which provideRead MoreProject Management : Fast Food Pakistan3791 Words   |  16 PagesLeadership Project Management Fast food in Pakistan Name: waqas arshad Student No: 10001925 Assignment Profile: Individual Report Hand in Date: 18/02/2011 Word Count: 3,924 ‘I Badar Abbasi fully understand and abide by the City of Sunderland College guidelines on plagiarism. This work is my own and references to other work have been cited correctly [insert signature and date]. Abstract The availability and demand of food in readily available and convenientRead MorePest Analysis on Fast Food Restourants796 Words   |  4 PagesTable of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turnRead MoreKfc Pest Analysis12891 Words   |  52 Pagesprayers. GIFT Business School Page 1 Final Project KFC (Kentucky Fried Chicken) Table of Contents 1. Introduction of Company........................................................................................................1 1.1 KFC in Pakistan..................................................................................................................2 1.2 Nature of the Business........................................................................................................2Read MoreExamples And Objectives Of Next Six Months1004 Words   |  5 PagesRent a shop to sell organic food products only. Employ dedicated sales and customer-support personnel, 9 to 9, 6 days a week. Increase the number of riders to 4 (as per the deliveries per day) Affiliate with internet retailers (Daraz, Olx, kaymu etc). Launch more promotions – email marketing, sms marketing, referral incentives, newspapers advertisements, vendor strategic partnerships. Flood Social Media. Increase sales to PKR 1 Million + per month. Stocking of fast-running items. Get new vendors